MONTVALE, NJ – March 14, 2022 – Benjamin Moore, the preferred paint, color, and coatings brand in North America, is excited to unveil its latest innovation, Fresh Start Undercoater and Primer/Sealer. This premium alkyd primer is designed to provide exceptional sealing and stain-blocking capabilities for interior surfaces.

Achieve a Smooth Finish with Fresh Start Undercoater and Primer/Sealer:

As an addition to the renowned Fresh Start primer line, the Undercoater and Primer/Sealer by Benjamin Moore offers excellent flow and leveling, resulting in a flawless finish. It can be applied over oil or latex paint, ensuring versatility and compatibility. With remarkable adhesion to any Benjamin Moore topcoat, this primer can be sanded and recoated in just two hours. It excels in enamel holdout and stain suppression, making it an ideal choice for covering water stains, tannin bleeding, fingerprints, and other common household stains.

Gina Tirella, Brand Manager at Benjamin Moore, emphasizes the importance of a solid foundation for a perfect paint job, stating, “Along with proper surface preparation, creating the right foundation is the key to achieving a perfect paint job. The Fresh Start Undercoater and Primer/Sealer is the ideal solution for interior jobs that require a high-quality undercoater that seals and blocks stains, enabling residential painters to quickly and effectively get the job done.”

The Complete Fresh Start Line:

Benjamin Moore’s Fresh Start line of primers offers job-specific solutions that guarantee exceptional results. The comprehensive range includes The High-Hiding All Purpose Primer, The Undercoater and Primer/Sealer, The All Purpose Primer, and The Deck and Siding Primer. Most Fresh Start primers are available in white or deep base, with retail availability varying based on regional VOC regulations. To explore the Fresh Start collection or find a nearby retailer, please visit

Partnering for Excellence:

Standale Lumber proudly collaborates with Benjamin Moore to provide top-of-the-line products to builders throughout the Northern Midwest. With a commitment to delivering high-quality materials and exceptional care, Standale Lumber ensures that every project receives the best products for superior results.