[MAUMEE, OHIO, Jan. 17, 2023] – Therma-Tru and Fypon invite building and design professionals to preview their new products and programs at the 2023 International Builders’ Show (IBS) or by participating in the 2023 Therma-Tru and Fypon Virtual Experience. IBS takes places from January 31 to February 2 at the Las Vegas Convention Center, and the Therma-Tru and Fypon booths will be located at #C5236 in the Central Hall. Virtual Experience The 2023 Therma-Tru and Fypon Virtual Experience is an interactive online platform that provides information on new products from both brands inspired by today’s design trends. “Homeowners are looking for innovative products that blend seamlessly with their home and lifestyle,” said Lisa Kennedy-Fink, brand marketing for Therma-Tru. “We work to align our new products with the functionality, durability and design needs of today’s homes.” Additional training opportunities, education, tools and support will be available for trade professionals. The Virtual Experience will be available online starting February 14, 2023, at thermatru.com/virtualexperience. Keys 2 Success Therma-Tru has launched its 2023 Keys 2 Success national sweepstakes for building trade professionals to learn about Therma-Tru products and current home design trends. The program runs February 14 through April 30, 2023. Keys 2 Success provides builders, remodelers, dealers, distributors and fabricators a chance to learn about new products and win prizes after watching select videos. The program helps building professionals stay up-to-date on the latest trends and Therma-Tru’s products to better facilitate conversations with homeowners to provide entry solutions. To access Keys 2 Success, participants must first log in to the Therma-Tru Virtual Experience and click on the main menu on the left side of the screen, or access the Keys 2 Success area near the middle of the experience.
Standale Lumber proudly works with Therma-Tru to supply top-of-the-line products to builders across Northern Midwest. Standale works to bring the best products to every project and can be trusted to bring high-quality and high-care for every building they are a part of.
Benjamin Moore Perfects the Next Generation of AURA® Interior MONTVALE, NJ – May 3, 2022 – Benjamin Moore, North America’s favorite paint, color, and coatings brand, has enhanced its ultra-premium AURA® Interior paint with a new acrylic resin and cutting-edge formula to bring the coating to new heights of beauty and performance.
AURA Interior is the only paint on the market that combines a new, proprietary acrylic resin with Color Lock® Technology and Gennex® Color Technology to produce unmatchable, luxurious color depth and richness. The new formula enables smoother application across all sheens and provides superior hide across the full color spectrum. Additional enhancements made to the dry film properties result in a low VOC coating that resists scuffs, stains and color rub-off.
“Our research and development team has once again pushed paint and chemistry to new heights in creating an even more perfect AURA® that is as durable as it is stunning,” said Harriette Martins, Director of Product Marketing for Benjamin Moore. “The new formula delivers not only on appearance, but on improved application and performance – making it a favorite among painters, designers and discerning color enthusiasts.”
To aid in personalized color selection for any project, Benjamin Moore teamed up with Celebrity Aura Reader Mystic Michaela to explore how an individual’s aura can influence a space. The collaboration features a curated color palette that enables designers and consumers alike to reflect their personal energy throughout the home with the help of Benjamin Moore AURA® Interior paint.
Available in Matte, Eggshell, Satin and Semi-Gloss finishes, AURA Interior can be tinted in 3,500+ Benjamin Moore colors. Recommended areas for use include living rooms, dining rooms, bedrooms, foyers and hallways. AURA Interior is available exclusively at Benjamin Moore retailers throughout the US, Canada and international distributors.
Standale Lumber proudly works with Benjamin Moore to supply top-of-the-line products to builders across Northern Midwest. Standale works to bring the best products to every project and can be trusted to bring high-quality and high-care for every building they are a part of.